11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. Andreea Botezatu, Texas Extension Enologist

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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

Isabelle Lesschaeve

12 episodes

1 month ago

Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.

Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.

Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert interviews, and real-life case studies. Discover how sensory perception and consumer psychology shape preferences, and learn how to leverage this knowledge to guide your portfolio, enhance engagement, and build lasting customer relationships.

Whether you're leading a winery, managing a tasting room, or shaping wine hospitality, you'll find practical insights you can implement immediately.

Subscribe to We Taste Wine Differently and start transforming your consumers’ wine experience today!

All content for We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences is the property of Isabelle Lesschaeve and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. Andreea Botezatu, Texas Extension Enologist

We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

44 minutes 42 seconds

2 months ago

11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. Andreea Botezatu, Texas Extension Enologist

Dr. Andreea Botezatu, Associate Professor of Enology at Texas A&M, joins host Isabelle Lesschaeve to discuss her unique journey from commercial winemaking in Europe and Canada to academic research and supporting the Texas wine industry as its sole Extension Enologist.

We discuss sensory science, training future winemakers, low- and high-alcohol trends, and the future role of AI in the wine industry.

For more resources, links, and a deeper dive, visit the episode webpage by clicking here.

I’d love to hear from you if you’ve enjoyed this episode. Feel free to contact me here to share your thoughts or ask a question. À bientôt!

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