Why do some wine experiences create lasting memories, while others fall flat? Is traditional wine education truly connecting with today's consumers?

Hi, I'm Dr. Isabelle Lesschaeve. For over 30 years as a sensory and consumer scientist, I've seen how the wine industry can build deeper connections by focusing on what people actually experience.

On We Taste Wine Differently, we bridge the gap between complex science and practical application. You'll hear from leading experts, explore fascinating case studies, and get actionable insights to transform your approach.

Learn how to leverage sensory and consumer science to refine your portfolio, engage guests more effectively in the tasting room, and foster those crucial long-term relationships. We challenge assumptions and provide research-backed strategies that work.

If you're a wine professional ready to innovate and put your customers' experience first, this podcast is for you.

Find We Taste Wine Differently wherever you get your podcasts. Subscribe today and start tasting wine differently!

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.