In this compelling episode of "We Them Niggas," I'm thrilled to be joined by Kristin Juel, founder of Juel Concepts and a seasoned pro with a decade in artist management. Kristin dives into the '22-27 Touch Rule,' highlighting the interactions needed for a fan to build brand affinity, and cautions about the fleeting impact of viral TikTok fame. She champions the power of playlists and the need for relationships with playlist curators. We also explore Web3 technology, giving artists a way to control fan relationships in a decentralized world. Kristin introduces 'Uncut Jewels,' a community initiative crafted during the pandemic to aid artists. Tune in to this riveting episode and don't forget to subscribe and review.
Resources:
"UnCut Juels" Kristin's Podcast