Web3 is going to eat software! I talk with minds behind truly innovative projects using blockchain technology to solve real-world problems so you can be ahead of the curve with your knowledge or business. Discover future Amazons, Googles, and AirBnBs of the world through the exciting personal journeys of their creators!
I’ve been building and helping tech businesses since 2001. I know firsthand how important it is to constantly learn about what’s happening on the edges. How is your industry going to change and adapt to new technology? You cannot afford to ignore blockchains, AI, and LLMs, nor combinations of these. Discover new Web3 projects in areas like decentralized travel, messaging, communication, privacy, social networks, finance, and more.
Every week, I talk with one interesting builder about something fascinating from the intersection of blockchain and the real world. Hit subscribe, and get ready to learn about things that will change your life!
Web3 is going to eat software! I talk with minds behind truly innovative projects using blockchain technology to solve real-world problems so you can be ahead of the curve with your knowledge or business. Discover future Amazons, Googles, and AirBnBs of the world through the exciting personal journeys of their creators!
I’ve been building and helping tech businesses since 2001. I know firsthand how important it is to constantly learn about what’s happening on the edges. How is your industry going to change and adapt to new technology? You cannot afford to ignore blockchains, AI, and LLMs, nor combinations of these. Discover new Web3 projects in areas like decentralized travel, messaging, communication, privacy, social networks, finance, and more.
Every week, I talk with one interesting builder about something fascinating from the intersection of blockchain and the real world. Hit subscribe, and get ready to learn about things that will change your life!
Summary
Today it's a colorful chat about underground music and art discovery and support. UNDRGRND's journey is a testament of passion and persistence of NFTJoe.
Listen as he shares his journey into Web3 and crypto, starting with his interest in NFTs and writing about them. He discusses the early days of UNDRGRND, the project focused on featuring (new & up'n'coming) independent artists in Web3. Despite facing challenges and setbacks, Joe's persistence and belief in the project have kept it going for 4 years now.
He talks about the recent launch of the UNDRGRND token (called $GRND) and DAO membership cards, and the future plans for the project, including building a DAO and expanding to different parts of the world. Joe would like to see UNDRGRND branching out of just visual arts, into music and maybe film. He sees UNDRGRND as the platform that supports and promotes artists, musicians, and eventually film/movie creators in the Web3 space.
The focus of UNDRGRND is on incentivizing specific actions that benefit artists and fans with the goal being - creation of a sustainable platform that can continue to support creators indefinitely. And that cannot be done without creators supporting the platform back. So hop on for the ride now!
Takeaways
Chapters
00:00 Introduction and Background
13:48 The Journey into Web3 and Crypto
23:05 Launching the Underground Token and Membership Cards
27:48 Building a Community-Owned Project
30:24 The Vision for Underground: Art, Music, and Film
33:43 Focusing on Fans and Incentivizing Engagement
37:07 Demystifying Art and Cultivating a Community
40:46 Building a Sust
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