Web3 is going to eat software! I talk with minds behind truly innovative projects using blockchain technology to solve real-world problems so you can be ahead of the curve with your knowledge or business. Discover future Amazons, Googles, and AirBnBs of the world through the exciting personal journeys of their creators!
I’ve been building and helping tech businesses since 2001. I know firsthand how important it is to constantly learn about what’s happening on the edges. How is your industry going to change and adapt to new technology? You cannot afford to ignore blockchains, AI, and LLMs, nor combinations of these. Discover new Web3 projects in areas like decentralized travel, messaging, communication, privacy, social networks, finance, and more.
Every week, I talk with one interesting builder about something fascinating from the intersection of blockchain and the real world. Hit subscribe, and get ready to learn about things that will change your life!
Web3 is going to eat software! I talk with minds behind truly innovative projects using blockchain technology to solve real-world problems so you can be ahead of the curve with your knowledge or business. Discover future Amazons, Googles, and AirBnBs of the world through the exciting personal journeys of their creators!
I’ve been building and helping tech businesses since 2001. I know firsthand how important it is to constantly learn about what’s happening on the edges. How is your industry going to change and adapt to new technology? You cannot afford to ignore blockchains, AI, and LLMs, nor combinations of these. Discover new Web3 projects in areas like decentralized travel, messaging, communication, privacy, social networks, finance, and more.
Every week, I talk with one interesting builder about something fascinating from the intersection of blockchain and the real world. Hit subscribe, and get ready to learn about things that will change your life!

Summary
In this conversation, I talk with Jonny about his journey into the world of crypto, his transition from working at Google, and Coinbase, to founding his own company - called Fabric and their development of Hypersub; an onchain subscription service. You could say Hypersub is NaaS product - NFTs as a subscription (NaaS).
We touch on many things, including the concept of subscription fatigue and the unique features of Hypersub and why the future of media maybe onchain. Jonny talks about the challenges and opportunities of building a creator platform, the user experience, and the potential for growth and expansion in the future.
Takeaways
Chapters
00:00 Journey into Crypto and Founding a Company
08:31 The Development of HyperSub: A Unique Subscription NFT Product
32:51 Exploring On-Chain Subscriptions and NFTs
39:00 Building a Creator Platform: Challenges and Opportunities
44:17 The User Experience of On-Chain Subscriptions and NFTs
49:23 Creators as Marketers: Leveraging Success to Attract New Users
54:20 Growth and Expansion in the
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