In this episode, I’m joined by Joe Rey (Founder & CCO), Oliver Fuselier (COO & CMO), Mykola Smorgun (CTO) from Popology Network.
We talk about why curation might matter more than AI in a world of infinite content, how Popology uses a “meta search” to pull media from multiple platforms into curated popcasts, and how they aim to decentralize digital rights management by making users the curators and ledger operators.
We also cover influencer-brand sponsorship selection, permissioned data ownership, and what they’re raising to scale the platform.
Key Timestamps
[00:00:00] Intro: Popology’s mission – redesigning the attention economy, curation, and decentralized DRM.
[00:02:00] Joe + Oliver’s background: Decades in film/music video production and why they moved into Web3.
[00:07:00] Finding the CTO: Why they needed “30,000 ft” technical architecture to scale the vision.
[00:10:00] Core product: Meta search + drag/drop curation into popcasts across multiple content platforms.
[00:11:00] DRM angle: Users become the “operators” by curating and ledgering content.
[00:14:00] “Pathologists”: Viewers earn tokens and become members by engaging and logging in.
[00:18:00] Big debate: Swipe algorithms vs intentional curation (and how they gamify adoption).
[00:31:00] Monetization: Sponsorship ads + permissioned data marketplace + subscription tier.
[00:47:00] Ask: Influencers/marketers + private sale (two rounds) leading into a larger public raise.
Connect
https://www.popologynetworks.com/
https://www.linkedin.com/company/popology-corporation/about/
https://www.linkedin.com/in/joe-rey-7539415/
https://www.linkedin.com/in/oliverfuselier/
Disclaimer
Nothing mentioned in this podcast is investment advice and please do your own research.
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