In this episode, I’m joined by Albert Prat, founder of B Brands and BeToken.
Albert runs five profitable e-commerce brands doing ~€20M/year, and is tokenizing company equity under European regulation to raise capital, grow inventory, and expand into bigger markets like Germany. We also talk loyalty/community tokens, e-commerce growth levers, and what it takes to compete on delivery speed and supply.
Key Timestamps
[00:00:00] Intro: BeToken + €20M/year e-commerce brands [00:01:00] Albert’s background and the five brands [00:02:00] Why tokenize equity: inventory + growth capital [00:04:00] Primary market now, secondary market coming [00:07:00] Utility token idea: community + rewards across brands [00:08:00] Lockups, liquidity pool, and investor protections [00:10:00] Onboarding: custodied wallets + KYC [00:13:00] Growth plan: stock, Germany, direct website sales [00:16:00] Marketing that works: influencers for fitness brands [00:18:00] E-commerce trends: speed, logistics, competition [00:21:00] 2026 roadmap: raise, list, expand, grow revenue [00:23:00] Targets: €35M next year, €100M longer term
Connect
https://www.linkedin.com/in/albert-prat-asensio-29980b68/
Disclaimer
Nothing mentioned in this podcast is investment advice and please do your own research.
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