In this conversation, Ian Misner discusses his work with Kestrel and the importance of checkout processes in e-commerce, particularly through their product CheckoutWC. He highlights the features that differentiate CheckoutWC from WooCommerce's default checkout, the significance of conversion rates, and the need for extensibility and customization in WooCommerce. Ian also shares insights on preparing for Black Friday sales and the balance between user experience and developer extensibility. Links CheckoutWC https://www.checkoutwc.com/ Kestrel on Woo https://woocommerce.com/vendor/kestrel/ Ian on Twitter https://x.com/ianmisner Chapters 00:00 Introduction to Ian Misner and Kestrel 02:05 The Importance of Checkout in E-commerce 05:52 Features and Benefits of CheckoutWC 11:31 Optimizing Checkout for Higher Conversions 15:11 Extensibility in WooCommerce and CheckoutWC 16:43 Navigating Third-Party Code Challenges 18:08 Payment Gateway Integrations and Compatibility 20:00 Balancing Extensibility and Customization 23:06 User Experience vs. Developer Flexibility 29:49 Preparing for Black Friday Success