Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
70 episodes
1 month ago
In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
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In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
16 minutes
2 months ago
Optimising Your Website for AI Search
In this episode of Websites Decoded, Phil explores how AI search is fundamentally changing B2B website discovery. As ChatGPT, Claude, Perplexity and Google AI Mode become the dominant research tools, traditional SEO approaches are becoming obsolete. Phil reveals three critical changes you need to make today: implementing schema markup properly, eliminating hidden content that AI crawlers can't see, and pivoting your content strategy from informational to "infomercial" content that gets ...
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
