Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
70 episodes
1 month ago
In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
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In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
Website Heatmaps EXPOSED: The Real Ways to Use Your Data
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
6 minutes
11 months ago
Website Heatmaps EXPOSED: The Real Ways to Use Your Data
Many businesses use heatmapping software like Hotjar, MS Clarity etc. To reveal activity on their website. But many businesses struggle to use this data in a meaningful way, often just having the tools for the sake of it. In this episode, Phil discusses what data is useful to look at from heatmapping tools and how you can use the data to make positive changes on your website. Watch all episodes on YouTube Visit the Websites Decoded listing on our website
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
