Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
68 episodes
1 week ago
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
All content for Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More is the property of Blend and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
Why Your SaaS Pricing Page Is Failing (Fix This Now)
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
11 minutes
8 months ago
Why Your SaaS Pricing Page Is Failing (Fix This Now)
Simply having a pricing page isn't enough anymore. Today's B2B customers expect pricing pages that clearly communicate value and make complex decisions easier. In this episode, Phil explores how to create killer pricing pages that improve both user experience and conversion rates. This practical discussion covers: Why just having a pricing page is no longer sufficient The UX challenges specific to B2B pricing pages How to present information clearly to get conversions&nb...
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Traffic costs are rising whilst volumes fall, and platforms are working harder than ever to keep buyers away from your website. In this episode, Phil explains why B2B marketers can no longer afford poor conversion rates and why traditional CRO approaches don't work for most B2B sites. Phil introduces a performance marketing mindset for websites, treating your site like you'd optimise a Google PPC campaign. He explains how to overcome low traffic volumes, why bigger websites don't perfor...
