Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
Blend
70 episodes
1 month ago
In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
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In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
Why Your Website Messaging Isn't Working (And How to Fix It)
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
13 minutes
3 months ago
Why Your Website Messaging Isn't Working (And How to Fix It)
Your homepage message is the single biggest lever for B2B website performance, yet most businesses get it fundamentally wrong. In this episode, Phil breaks down exactly what messaging is, why it's so challenging to get right, and reveals three critical mistakes that kill conversions. You'll discover why trying to appeal to everyone means resonating with no one, learn when your clever strapline is actually hurting you, and understand why your messaging should evolve regularly rather than...
Websites Decoded: Website Design, SEO, UX, Conversion Optimisation & More
In this episode of Websites Decoded, Phil explores information scent, a critical UX concept that determines whether buyers can find what they need on your website. He explains why clear navigation beats clever branding, how to avoid common mistakes like using internal jargon in key areas, and why buyers abandon websites even when the right information exists. You'll learn practical ways to improve information scent across navigation, page titles and form fields, plus how AI is changing ...
