SEO isn’t dead; it’s evolved. In this episode of Websites That Convert, Shannon dives into why AI search optimisation is the new way to get results, why trying to be everywhere online is a waste of time, and how service-based businesses can generate leads with high-converting landing pages and Google Ads. She also breaks down common mistakes, shares insights on retargeting, and explains how to make your website your greatest marketing asset. If you’re ready to stop overcomplicating marketing ...
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SEO isn’t dead; it’s evolved. In this episode of Websites That Convert, Shannon dives into why AI search optimisation is the new way to get results, why trying to be everywhere online is a waste of time, and how service-based businesses can generate leads with high-converting landing pages and Google Ads. She also breaks down common mistakes, shares insights on retargeting, and explains how to make your website your greatest marketing asset. If you’re ready to stop overcomplicating marketing ...
How Agencies Keep You Hooked (Without Results) 🎣🚫
Websites That Convert
16 minutes
2 months ago
How Agencies Keep You Hooked (Without Results) 🎣🚫
In this episode of Websites That Convert, Shannon dives deep into why so many business owners are getting burnt by marketing agencies. While many agencies focus on vanity metrics like clicks, impressions and views, the reality is these numbers don’t pay the bills. What truly matters are conversions, ROI, and sales growth. Shannon explains the common traps business owners fall into when hiring digital marketing providers, why misaligned goals and lack of conversion tracking are costing busin...
Websites That Convert
SEO isn’t dead; it’s evolved. In this episode of Websites That Convert, Shannon dives into why AI search optimisation is the new way to get results, why trying to be everywhere online is a waste of time, and how service-based businesses can generate leads with high-converting landing pages and Google Ads. She also breaks down common mistakes, shares insights on retargeting, and explains how to make your website your greatest marketing asset. If you’re ready to stop overcomplicating marketing ...
