Dhruv Sawhney, Founder & CEO of Rize.farm and the former founder of WOTU (acquired by Zomato and rebranded as Hyperpure), joins the Weekend Entrepreneurs podcast to share his inspiring journey from working as an executive at PayPal to building successful B2B businesses in India. In this conversation, Dhruv dives deep into the challenges and opportunities of the Indian B2B landscape. He discusses his early days building WOTU, the strategic decision to sell to Zomato, as well as the mission oriented approach he is taking to build his current company - Rize.farm. Dhruv also offers valuable insights for aspiring entrepreneurs, including: - How to identify and solve real problems in the B2B space - The importance of building relationships and customer focus in B2B sales - Opportunities in the agri-tech space - Other gaps he sees in the Indian ecosystem. This episode is a must-watch for anyone interested in B2B entrepreneurship, the Indian startup ecosystem, agri-tech and the future of food supply chains. Chapters: 00:00 - Teaser 00:38 - Introduction & Dhruv's journey 02:50 - What did WOTU do and what were the problems the company was looking to solve? 04:35 - Dhruv's thought process on leaving Paypal to pursue entrepreneurship 06:20 - Dhruv's groundwork before starting WOTU 09:23 - The moment when Dhruv decided to take the leap 12:50 - Selling to MSMEs in India 16:05 - How did Dhruv know that it was time to sell (to Zomato)? 19:38 - The opportunity for Zomato Hyperpure 21:58 - The Ideal Customer Profile for WOTU/Zomato Hyperpure 25:21 - The GTM motion for WOTU/Zomato Hyperpure 27:25 - Building a competitor in markets with entrenched B2B players 28:35 - How would you build a competitor for Zomato Hyperpure? 34:28 - Moving from Zomato Hyperpure to the Agritech space 38:45 - How does someone who doesn't know anything about agriculture learn about the space? 43:03 - The opportunities in agriculture (especially around Rice harvesting) 45:23 - Rize.farms monetization model + social engineering opportunities/challenges 50:19 - The time-horizon you need to give yourself to go after hard problems 52:40 - Does going after hard problems allow you to employ more of a blue ocean strategy? 54:21 - Does having a larger social mission help you get more motivated? 56:01 - Other startup opportunities in Housing & real estate, Eldercare and Climate that Dhruv has observed 01:00:26 - Rapid fire Round 01:06:15 - Dhruv's Parting Advice 01:07:18 - [Debrief] Our thoughts on Dhruv's perspective 01:09:31 - [Debrief] Is a mission necessary for business success? 01:11:56 - [Debrief] Key takeaways on Dhruv's business philosophy 01:13:57 - [Debrief] How valuable are business relationships in B2B? 01:16:56 - [Debrief] Our views on Hyperpure 01:23:56 - [Debrief] Our views on Rize.farm? #entrepreneurship #agritech #startup #b2bbusiness