Why is it that one person will so easily change our whole mental attitude and make us do voluntarily the very thing that we had no idea of doing an hour before, and thought we never could do, when another might have talked to us until doomsday about the same thing, and never changed our mind regarding it?

Why is it that one person will convince us that we ought to buy a product (or service) which we were sure a few minutes before that we not only did not need or desire, but under no circumstances would buy? Because she is a master of the gentle art of persuasion. Learn more by listening to this podcast.