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Weird Growth
Ammo Marketing
62 episodes
1 month ago
The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.
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Technology
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All content for Weird Growth is the property of Ammo Marketing and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.
Show more...
Technology
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#62 - Fight Financial Crime with Personr
Weird Growth
34 minutes 47 seconds
2 months ago
#62 - Fight Financial Crime with Personr

In this episode, we sit down with Charlie Westerman, founder of Personr, to unpack how his own experience with identity theft inspired a mission to fight financial crime.

From building anti–money laundering (AML) compliance technology to helping businesses meet new Tranche 2 obligations, Personr is on the front lines of protecting trust in the digital economy.

We explored the hard realities of selling compliance tech, the challenges of scaling in a regulated space, and the human side of building software that truly makes a difference.

 

Problem:

Financial crime is one of the biggest threats to modern business, with identity theft and money laundering costing billions each year. As regulations tighten and Tranche 2 compliance takes effect, many organisations are struggling to stay ahead and protect their customers.

Solution:
Personr provides advanced AML and identity verification tools powered by Optical Character Recognition (OCR) so that businesses can streamline compliance, detect fraud early, and keep financial systems safe. With intuitive workflows and automation, Personr turns what used to be a manual burden into a seamless, scalable process for fighting financial crime.

One big piece of advice:
Get comfortable with discomfort. Founding a startup takes persistence and belief. Embrace your narrative it is the ultimate chess play and will help you win customers, team members and investors.

Show & tell:

- Personr - https://www.personr.co/

- Comet Browser - https://www.perplexity.ai/comet

- Fund WA - https://www.fundwa.com.au/

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Weird Growth
The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.