Episode 9: Themestorming

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Well Put

Libretto

13 episodes

1 month ago

Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations. Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words. Learn more about Libretto by visiting libretto-inc.com.

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Non-Profit

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Episode 9: Themestorming

Well Put

40 minutes

7 months ago

Episode 9: Themestorming

From creative brief, to group brainstorm, to presentations to the client team and beyond, the Libretto team are experts when it comes to naming fundraising campaigns, initiatives, and organizations. In this episode, Ian, Madison, and Tiffany talk about the creative process of "Themestorming" and the joys and challenges this facet of our work presents. Mentioned in this episode: * Neal Kane's thoughts on Naming: Part 1 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=2773b4cabf], Part 2 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=9ea78e2446] * Libretto's Names and Themes [https://www.libretto-inc.com/campaign-names-and-themes/] * The Bullet Journal Method [https://bulletjournal.com/] by Ryder Carroll * The Checklist Manifesto [https://atulgawande.com/book/the-checklist-manifesto/] by Atul Gawande * PicklePlay.com [https://pickleplay.com/] (referenced as Pickleballers.com in the episode) * Barbarian Days: A Surfing Life [https://www.penguinrandomhouse.com/books/292954/barbarian-days-by-william-finnegan/] by William Finnegan Hosted by Ian Sutherland, Madison Hunt, and Tiffany Carlson Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.