"If we’re just taking them to the other side of a workout, that's easy to leave, that's easy to replace." Tired of chasing fitness trends? Host Laura Munkholm and experienced brand strategist Barry Kostabi reveal the single most powerful strategy for building a resilient wellness business: shifting from selling a workout to selling an identity. Drawing on his global experience, Barry explains why Identity-First Brands succeed where others fail, how to speak to the 80% of people who aren't moving, and why deep-seated loyalty isn't about the type of class you offer, but the feeling you deliver. If you're ready to build a business that people feel they can't live without, learn how to deliver the emotional journey clients are truly buying. Learn more from (and with) Barry and his company, Fitcarma: Why You're Not Selling Out Your Classes (& What To Do About It!) Free 45-Minute Mini-Course: fitcarma.com/soldoutclasses Book A North Star Session: fitcarma.com/northstar