Erika engages in an insightful conversation with Cathy Dunford, a graduate of Wellcoaches' core and advanced coach training programs who has made significant strides in the executive coaching field. Discover Cathy's journey into coaching, exploring her "BC" (before coaching) life and the profound impact coaching has had on her values and perspective. This episode is particularly relevant for those interested in entering the executive coaching space, as Cathy shares her experiences and lessons learned along the way. Delving deeper into Cathy's coaching philosophy, the conversation uncovers her evolving approach to goal setting and her emphasis on the internal process of change. Cathy discusses the diverse range of clients she works with, noting the common threads of identity, authenticity, and the struggle for belonging that unite them. She also offers valuable advice for new coaches, emphasizing the importance of building a strong toolbox of methodologies and, most importantly, bringing your authentic self to the coaching process. Connect with Cathy Dunford: https://www.linkedin.com/in/cathy-dunford-pcc-nbc-hwc-276bb8a7/ Connect with Wellcoaches: https://www.wellcoachesschool.com/ Facebook: https://www.facebook.com/wellcoaches/ LinkedIn: https://www.linkedin.com/company/wellcoaches-corporation/ YouTube: https://www.youtube.com/user/Wellcoaches Contact Wellcoaches: https://www.wellcoachesschool.com/contact