In this episode of Wellness Marketing 101, I sit down with Alison Wehr, an analytics specialist with experience at QVC and Aramark, to talk about one of the most important parts of building a successful business: knowing your ideal customer. Alison shares how companies like QVC built loyalty by focusing on women over 50, why your customer persona should go beyond basic demographics, and how even small businesses can use simple data and conversations to understand their audience better.   You’ll also learn:   Why revisiting your customer persona regularly is crucial The difference between demographics and psychographics Practical ways small businesses can gather customer insights without a big budget How to combine data with real conversations for deeper understanding An inspiring example of QVC’s “Age of Possibility” campaign   Whether you’re just starting your wellness business or looking to refine your marketing strategy, this episode will give you actionable steps to clarify who your ideal customer really is and how to connect with them authentically.   Connect with Alison:   LinkedIN: https://www.linkedin.com/in/alison-wehr/   If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!