In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland. These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand le...
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In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland. These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand le...
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
WFA's Better Marketing Pod with David Wheldon
29 minutes
1 year ago
Ep 34: On purpose-driven human progress, women empowerment and AI with Ulrike Decoene, AXA
In episode 34 of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and a member of the AXA Management Committee, Ulrike Decoene.
WFA's Better Marketing Pod with David Wheldon
In this episode we review a year of conversations with Unicef's Frederique Covington Corbett, culture guru Marcus Collins, Cathay Pacific's Ed Bell, Meta's Nicola Mendelsohn, Marcel Marcondes from AB InBev and Global Marketer of the Year, marketing expert Seth Godin, Leyal Eskin Yilmaz from the Magnum Ice Cream Company, and Ogilvy's Rory Sutherland. These conversations led to one clear truth: the best marketing is still about people. We pull together the sharpest lessons for CMOs and brand le...
