In this episode of the Wharton FinTech Podcast, host Vaibhav speaks with Riya Grover, co-founder and CEO of Sequence, an AI native revenue platform that unifies quoting, billing automation, and receivables so finance can finally run at the speed of sales.
Riya shares her journey from investment banking and Harvard Business School to exiting her first startup and then launching Sequence to fix one of the most neglected parts of the CFO stack, quote to cash and accounts receivable. She goes deep on what it really takes to find product market fit in a saturated software world, why AI native entrants can out execute incumbents, and how Sequence is using agents to automate complex finance workflows.
They also unpack Riya’s recent Series A fundraise, the story that resonated with investors, and her candid advice for founders building in a noisy, AI heavy, but more competitive than ever venture environment.
In this episode, we learn about:
- Why quote to cash and revenue operations have lagged behind AP and spend in automation
- How Sequence uses AI agents to read contracts, generate invoices, and support finance teams
- What investors really cared about in Sequence’s Series A, from logo quality to 190 % NRR
- How Riya stays close to customers while scaling a fast growing infra company
- Her advice for aspiring founders on standing out in today’s crowded AI landscape
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In this episode of the Wharton FinTech Podcast, host Vaibhav speaks with Riya Grover, co-founder and CEO of Sequence, an AI native revenue platform that unifies quoting, billing automation, and receivables so finance can finally run at the speed of sales.
Riya shares her journey from investment banking and Harvard Business School to exiting her first startup and then launching Sequence to fix one of the most neglected parts of the CFO stack, quote to cash and accounts receivable. She goes deep on what it really takes to find product market fit in a saturated software world, why AI native entrants can out execute incumbents, and how Sequence is using agents to automate complex finance workflows.
They also unpack Riya’s recent Series A fundraise, the story that resonated with investors, and her candid advice for founders building in a noisy, AI heavy, but more competitive than ever venture environment.
In this episode, we learn about:
- Why quote to cash and revenue operations have lagged behind AP and spend in automation
- How Sequence uses AI agents to read contracts, generate invoices, and support finance teams
- What investors really cared about in Sequence’s Series A, from logo quality to 190 % NRR
- How Riya stays close to customers while scaling a fast growing infra company
- Her advice for aspiring founders on standing out in today’s crowded AI landscape
Merge Co-Founder, Shensi Ding - Building the Infrastructure Layer for B2B Integrations
Wharton FinTech Podcast
20 minutes 42 seconds
7 months ago
Merge Co-Founder, Shensi Ding - Building the Infrastructure Layer for B2B Integrations
In today’s episode, Jackson Ellis hosts Shensi Ding, the co-founder of Merge, a unified API platform that simplifies B2B integrations across categories like HR, accounting, and CRM. Shensi shares her journey, the playbook behind scaling a developer-first GTM motion, and how the best founders balance product intensity with storytelling.
Tune in to hear about:
- How Merge built a category-defining product by focusing on the "plumbing" behind software
- Why developer empathy and real documentation became their biggest competitive moat
- The challenges and wins of fundraising while scaling in a crowded API ecosystem
Wharton FinTech Podcast
In this episode of the Wharton FinTech Podcast, host Vaibhav speaks with Riya Grover, co-founder and CEO of Sequence, an AI native revenue platform that unifies quoting, billing automation, and receivables so finance can finally run at the speed of sales.
Riya shares her journey from investment banking and Harvard Business School to exiting her first startup and then launching Sequence to fix one of the most neglected parts of the CFO stack, quote to cash and accounts receivable. She goes deep on what it really takes to find product market fit in a saturated software world, why AI native entrants can out execute incumbents, and how Sequence is using agents to automate complex finance workflows.
They also unpack Riya’s recent Series A fundraise, the story that resonated with investors, and her candid advice for founders building in a noisy, AI heavy, but more competitive than ever venture environment.
In this episode, we learn about:
- Why quote to cash and revenue operations have lagged behind AP and spend in automation
- How Sequence uses AI agents to read contracts, generate invoices, and support finance teams
- What investors really cared about in Sequence’s Series A, from logo quality to 190 % NRR
- How Riya stays close to customers while scaling a fast growing infra company
- Her advice for aspiring founders on standing out in today’s crowded AI landscape
