A Google punishment is a discipline that is authorized by Google on sites that neglect to follow the showcasing rules given by Google. The punishment comes because of refreshing the calculation. It can likewise come as a manual survey which says that the site is a black hat utilizing SEO strategies. 

Any online business deals with traffic. You generally get traffic from web search tools and accordingly, it is critical to keep yourself educated about these new guidelines. 

You can keep yourself refreshed for the punishments. Aside from that, there is Google Panda.