This question cuts straight to the heart of Life… and this series of messages goes, perhaps, as DEEP and Intelligently as possible into the Experience of Life and offers PROFOUND insight gained from a journey that has been EPIC in worldly terms, but is also littered with catastrophic losses almost unimaginable. Set in an array of settings ranging from intimate talks in the Awakened Forest to national conferences, concerts, broadcasts and various public events over the years, Andrew shares a challenges people to learn to truly live, and even embrace the struggles and heartaches along the way…and somehow reconcile and integrate the Day and Night, Pleasure and Suffering… Andrew Reed is a True Outlier… Andrew has gone about as DEEP as possible, through personal will, as well as through “events” into the PROFOUND of the Experience of Life. He has accomplished much in worldly terms and in a number of fields, including music, the arts, healthcare, business, wilderness adventurer, scientific research, Alaskan commercial fishermen, consultant/teacher to over 10,000 CEOs and executives, etc. But his life is also littered with almost every catastrophic loss imaginable from the loss of 2 children in accidents, loss of health, loss of a few fortunes, loss of wives & loves, and loss through natural disasters of hurricanes and forest fires. Add in - bear attacks, gunshot fragments in his head, being swept overboard a few times nearly drowning, escaping from fires nearly killing him, having multiple breakdowns and such add to the color to the philosophical topics and practical, pragmatic advice shared… He has been described as a creative rarely seen, with accomplishments in music and the arts as well as being an expert on creating and operating World-Class organizations. He is also a songwriter and super guitarist under Universal/Virgin Music Groups and WorldSound with an international fanbase accounting for 90% outside of the US. He is the principal of Multi-View Incorporated family of companies which benchmarks and consults with over 1,300 companies, primarily in the United States.