#178 The Tesla of Water: Ulf Stenerhag’s Mission to End Plastic Bottles

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What Are You Working Towards?

Chris Brodhead

169 episodes

2 days ago

Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.

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#178 The Tesla of Water: Ulf Stenerhag’s Mission to End Plastic Bottles

What Are You Working Towards?

22 minutes 55 seconds

1 month ago

#178 The Tesla of Water: Ulf Stenerhag’s Mission to End Plastic Bottles

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/

What if we could eliminate plastic water bottles and produce safe, clean drinking water right where it’s needed? Ulf Stenerhag, Founder and Chairman of Wayout, joins me to share his mission to revolutionize the future of water through decentralized, plug-and-play microfactories.

With a background in life sciences and two decades leading industrial companies, Ulf turned his attention to one of humanity’s most urgent challenges: access to safe, sustainable drinking water. In this episode, he shares Wayout’s journey — from building cutting-edge water systems to piloting projects with global beverage brands, hospitality leaders, and even crisis zones.

📌 Topics Covered:

• Why the centralized water model is broken — and how Wayout’s microfactories fix it

• The role of sustainability and values-driven leadership in scaling impact

• How Wayout partners with hotels, water brands, and crisis response organizations

• The ambitious vision to replace plastic bottles and become the “Tesla of water”

💡 Learn more about Ulf and Wayout:

LinkedIn: https://www.linkedin.com/in/ulfstenerhag/

Website: https://wayout.com/

Facebook: https://www.facebook.com/p/Ulf-Stenerhag-100004869198842/

Instagram: https://www.instagram.com/ulf.stenerhag

Podcast: https://corporateunplugged.com/ulf-stenerhag/

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⚠️ Disclaimer

The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…