#194 How To 10X a Traditional Business with AI and Systems

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What Are You Working Towards?

Chris Brodhead

176 episodes

3 days ago

Chris Brodhead interviews founders, marketing directors, filmmakers, and other fascinating people about the goals that drive them to create. Each episode ends with one big question: What are you working towards? The answers are surprising, inspiring, and often deeply human. The goal of the show is to help listeners live lives closer to their dreams—more money, more joy, less work they hate. Previously the title of this show was The Ultra High Net Worth Clients podcast.

Entrepreneurship

Business

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All content for What Are You Working Towards? is the property of Chris Brodhead and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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#194 How To 10X a Traditional Business with AI and Systems | Ben Simpson, MyWorkwear

What Are You Working Towards?

32 minutes 28 seconds

1 month ago

#194 How To 10X a Traditional Business with AI and Systems | Ben Simpson, MyWorkwear

Download our “Tell a Better Story, Win Better Clients” E-book at https://working-towards.com/

Want to 10X your blue collar or traditional business using technology?

Ben Simpson, Managing Director and Co-Owner of MyWorkwear, reveals exactly how he modernized a 49-year-old workwear manufacturer and grew it more than 1,200 percent without losing the core values that made the company special.

In this conversation, Ben breaks down the real playbook behind transforming a legacy business into a systemized, data-driven growth engine.

We cover:

• How to modernize a blue collar business without breaking what already works

• The systems that replaced 40 filing cabinets and manual processes

• Why culture and people matter more than any technology stack

• How to use ERP, CRM, BI tools, and AI agents to create compounding efficiency

• Turning brand awareness into long-term, high-value customers

• The future of AI inside traditional industries

• How MyWorkwear became one of the UK’s standout players in workwear and apparel

If you’re building, scaling, or modernizing any operations-heavy company — manufacturing, apparel, logistics, trades, services, e-commerce — this episode delivers a rare inside look at how to evolve fast without chasing shiny objects.

Connect with Ben Simpson

LinkedIn: https://www.linkedin.com/in/ben-simpson-myww/?originalSubdomain=uk

Website: https://www.myworkwear.co.uk/

Facebook: https://www.facebook.com/myworkwearco

About MyWorkwear

A leading UK supplier of branded uniforms and workwear, serving thousands of businesses nationwide with a unique mix of modern systems and traditional manufacturing expertise.

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⚠️ Disclaimer

The views and opinions expressed on the “What Are You Working Towards?” podcast are those of the hosts, guests, and participants and do not necessarily reflect the views or positions of any entities they represent…