In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.

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Timestamps and Key Insights

01:34.7-First Pricing Mistake: Cost-based pricing

03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty

06:39.0-Third Pricing Mistake: Margins as psuedo strategy

08:25.8-Fourth Pricing Mistake: Frequent Discounts

10:15.5-Fifth Pricing Mistake: Lack of strategy to move up

15:04.9-Sixth Pricing Mistake: Scale-up unfriendly

18:41.3-Seventh Pricing Mistake: Not communicating value

22:41.3-Eight Pricing Mistake: Not finding out price sensitivities

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