In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans.

Timestamps

[1.43.65]-Why do you need 6X profitable super fans?

[4.26.74]-What's the alternative to a top-down marketing funnel?

[6.06.30]-How do you find 6x profitable super fans?

[8.10.10]-How do you create advocacy with a tribe strategy?-7Cs

[8.42.47]-Mathematics of virality

[9.49.06]-Strategic initiatives for tribe strategy

[10.15.85]-Beekman 1802's tribe strategy initiative

[12.19.16]-Besame Cosmetics tribe strategy initiative

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