In this episode, Kate Moran, VP of Research & Content at Nielsen Norman Group, joins us for a drink and a chat about the world of UX Research. We discuss the fortuitous start of her work at NN/g, a graduate thesis with an 'audience of one' in Jakob Nielsen himself, which eventually led to her present day role as the group's de facto Editor-in-Chief. We then discuss how her work researching and understanding the complicated relationship between UX and AI, and the perils it brings younger practitioners, can be offset by the all-important differentiator for creatives in general: taste. Finally, we talk about the important role NN/g plays, now even more than ever, in bringing an authentic voice to the discussion of the interplay between technology, design, culture, and psychology. A very important and timely discussion...enjoy!

Drinks: Devil's Purse Brewing Co. Handline Kolsch, Atlas Brew Works Dance of Days Pale Ale, Oyster Bay New Zealand Marlborough Sauvignon Blanc

Links: https://www.nngroup.com/