S6E6: What Bubbles Up Live at SXSW with Phil Sage from Pepsico

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What Bubbles Up

Phil and Barry

88 episodes

1 week ago

Where do great ideas come from? What techniques do different people use to develop them? And how do you know when an idea is truly great? Join Phil Golub, Barry Fiske and a different special guest every episode for a lively conversation over beers about the alchemy of developing brilliant ideas. So pop open a beer, crack open your mind and listen each week to see… what bubbles up!

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S6E6: What Bubbles Up Live at SXSW with Phil Sage from Pepsico

What Bubbles Up

16 minutes 1 second

9 months ago

S6E6: What Bubbles Up Live at SXSW with Phil Sage from Pepsico

We are still sharing great content from our live appearance at SXSW 2025 in Austin, Texas, and our attendance at the Meta Creators Event at Geraldine’s at the Hotel Van Zandt. This episode features our conversation with Phil Sage, the Sr. Director of Design & Innovation at PepsiCo. Originally from Wales, Phil shares his thoughts on innovation and what is required of designers who are creating AI-powered experiences. This includes the increased need for systems thinking, empathy for those less capable, including student athletes, and open debate about the benefits and inherent risks of automation. Enjoy!

Drinks: Multiple

Links: https://www.pepsico.com/