S6E7: What Bubbles Up Live at SXSW with Melissa Kittson from NAB

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What Bubbles Up

Phil and Barry

86 episodes

2 weeks ago

Where do great ideas come from? What techniques do different people use to develop them? And how do you know when an idea is truly great? Join Phil Golub, Barry Fiske and a different special guest every episode for a lively conversation over beers about the alchemy of developing brilliant ideas. So pop open a beer, crack open your mind and listen each week to see… what bubbles up!

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S6E7: What Bubbles Up Live at SXSW with Melissa Kittson from NAB

What Bubbles Up

11 minutes 5 seconds

7 months ago

S6E7: What Bubbles Up Live at SXSW with Melissa Kittson from NAB

We are still sharing great content from our live appearance at SXSW 2025 in Austin, Texas, and our attendance at the Meta Creators Event at Geraldine’s at the Hotel Van Zandt. This episode features our conversation with Melissa Kittson, the Director of Sponsorship and Advertising Strategic Development at the National Association of Broadcasters, or NAB. Though the night was wearing long by this point, we manage to get through a wonderful conversation about helping creators find their audience, their voice, and their value in the content marketplace. We discuss what Melissa and her team are doing to support creators as business leaders, and why the democratization of share of voice is so important in this day and age. Enjoy!

Drinks: Multiple

Links: https://www.nab.org/