In this episode, Barry and Phil are joined by Matt Weiss, former President and Chief Growth Officer of Huge and founder of Soul Purpose Advisory, in a broad discussion about the future of Agencies, and Creative Professional Services in general. Matt shares his observations on which agencies will win the future, and why, and what others will need to do to remain relevant in the AI age. Also, fresh off his annual pilgrimage to Cannes, Matt shares his perspectives on why Cannes still matters, how to get the most out of it, and what the prevailing wisdom of the collective community brought to bear. If you are interested in getting answers to the hardest-hitting questions facing the agency space today, this is the episode for you. Enjoy!

Drinks: Mass Landing Brewing Co. Beer Named Duck New England Pale Ale, Seven Arrows Brewing That Dam IPA, Michelob Ultra

Links: https://www.soulpurposeadvisory.com/