Industry leader Christina Daves provides tips on how you can get free pr. She wrote the book on it, "Free PR for Anyone," and everyone who considers themselves an expert could benefit from it. She spoke with Jamie Maglietta about her career, how she got her first break on The Steve Harvey Show, what she suggests professionals do to get in the media, and provides tips on how to succeed at sharing content after you land in the press. Since Jamie is a former CNN and Fox News Channel producer she weighs in with some advice for professionals looking to pitch the press and appear on TV during breaking news. Both agree building a relationship with the media is key and they also provide suggestions on how to do that.

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