In this episode, Andy and Lina explore consumer-product relationships, and how these have evolved over time. They discuss Bellroy's history of product design, reflecting on how the expectations and interactions with its products has shifted or changed over the years.
It starts in the depths of historical context – discussing the evolution of product relationships from the Stone Age to the industrial revolution, and the existence of icons such as the Sony Walkman and the Hermes Kelly bag. Andy and Lina compare these examples to highlight the changing functional, personal, and social roles that products can play in our lives. They emphasise how important it is for us to understand these shifts in order to create products that resonate deeply with consumers.
As they move into the contemporary landscape, the discussion shifts to how Bellroy has addressed these shifts. They examine the impact of platforms like Kickstarter and trends such as fast fashion, exploring the benefits and pitfalls of these approaches. A significant portion of the conversation is devoted to the concept of fostering a dialogue rather than a monologue with consumers, encouraging a more dynamic and interactive relationship between consumer and product.
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