Word-of-mouth marketing is possibly one of the oldest forms of marketing for business owners. ‘Back in the day’ when the only way people could communicate was face-to-face, word-of-mouth was how you got the word out about your products or services and how they can help. But just because it doesn't have the bells and whistles of newer technology and things like social media, don't let that fool you into thinking it's no longer relevant. Word-of-mouth referrals pack a serious punch and can turn a cold lead into a hot lead for your business, in an instant - which is hard to do using other marketing channels, including socials.
You can leverage the know, like and trust factor that your clients already have with their peers when you double down on your word-of-mouth marketing strategy. Tune into this episode for some inspo about how you can spread the word about your own business and embrace the power that word-of-mouth marketing has for small biz!
This episode covers:
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