Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online...
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Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online...
Building a Digital Community (Without Feeding the Trolls) - Part 1
What if We?
13 minutes
3 months ago
Building a Digital Community (Without Feeding the Trolls) - Part 1
When you're trying to break through online, playing it safe doesn't always cut it. In part one of this two-part series, RALLY's Kaitlin Funaro sits down with Jack Spiegelman and Maha Ghandour from our digital team to talk about how to embrace controversy strategically. From knowing when to lean in to how to prep your team for the reaction, they unpack what it takes to post with purpose and build power, not just attention. In This Episode: How to lean into controversy without being recklessWha...
What if We?
Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online...
