Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online...
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Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online...
Main Character Energy: The Psychology of Audience Identity
What if We?
21 minutes
3 weeks ago
Main Character Energy: The Psychology of Audience Identity
What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reve...
What if We?
Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online...
