What One Thing? A Meeting Planner's Guide to the Top of the Events World
Smart Meetings
45 episodes
2 weeks ago
Send us a text In this energizing episode of What One Thing?, Devon Montgomery Pasha sits down with behavioral science expert and global keynote speaker Nancy Harhut to explore why people say yes and how understanding human decision-making can transform both marketing and event design. Nancy breaks down the emotional shortcuts that drive behavior, the four decision defaults that shape how audiences take in information, and the powerful impact of designing for attention, resonance and action. ...
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Send us a text In this energizing episode of What One Thing?, Devon Montgomery Pasha sits down with behavioral science expert and global keynote speaker Nancy Harhut to explore why people say yes and how understanding human decision-making can transform both marketing and event design. Nancy breaks down the emotional shortcuts that drive behavior, the four decision defaults that shape how audiences take in information, and the powerful impact of designing for attention, resonance and action. ...
No Beef, Big Impact: How IMEX is Redefining Sustainable Events
What One Thing? A Meeting Planner's Guide to the Top of the Events World
17 minutes
9 months ago
No Beef, Big Impact: How IMEX is Redefining Sustainable Events
Send us a text In this episode of What One Thing, Smart Meetings VP and Content Director JT Long speaks with IMEX Group CEO Carina Bauer about bold sustainability lessons from IMEX Frankfurt 2024. Bauer shares how simple changes—like removing beef from menus and reordering vegetarian options—can dramatically influence attendee behavior. She explains how IMEX measures sustainability efforts using external consultants, carbon tracking platforms, and venue partnerships. The conversat...
What One Thing? A Meeting Planner's Guide to the Top of the Events World
Send us a text In this energizing episode of What One Thing?, Devon Montgomery Pasha sits down with behavioral science expert and global keynote speaker Nancy Harhut to explore why people say yes and how understanding human decision-making can transform both marketing and event design. Nancy breaks down the emotional shortcuts that drive behavior, the four decision defaults that shape how audiences take in information, and the powerful impact of designing for attention, resonance and action. ...
