In this conversation, Kamal Datta speaks with Jaclyn Levi, Chief Strategy Officer and co-founder of Haku, about the unique technology platform designed specifically for endurance event organizers and nonprofits. They discuss the founding story of Haku, its evolution, the importance of CRM, the impact of AI on the industry, and the strategic partnerships that enhance the platform's offerings. Jaclyn shares insights on trends in the endurance space, the role of nonprofits, and the future direction of Haku as it continues to innovate and support its customers.Key Takeaways- Haku was founded to fill a gap in the endurance event technology space.- The platform is built natively with CRM at its core, tailored for endurance organizations.- AI is becoming increasingly important in the event management industry.- Haku supports nonprofits by providing tools for fundraising and event management.- The user experience is a priority, with a focus on delivering engaging interactions.- Partnerships are key to Haku's strategy, emphasizing collaboration over vendor relationships.- The endurance industry is seeing a demographic shift towards younger participants.- Haku's technology allows for highly segmented marketing campaigns.- The platform is designed to empower event organizers to deliver memorable experiences.- Haku is committed to continuous innovation and building technology that meets customer needs.Episode Outline:00:00 Introduction to Haku and Its Unique Offering02:52 The Founding Story of Haku05:39 Evolution of the Endurance Industry and Haku's Position08:30 The Power of CRM in Event Management11:43 Segmentation and Personalization in Marketing14:23 Comprehensive Features of Haku's Platform17:15 Haku's Commitment to Nonprofits19:58 The Impact of Endurance Sports on Haku's Development22:56 Trends in the Endurance Industry26:06 The Role of AI in Haku's Future28:55 Partnerships and Community Engagement31:39 Future Challenges and Innovations for Haku