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What Would They Do? The Customer Experience Podcast For Small Business
Nadine Nethery | Customer Experience Strategist & Copywriter
47 episodes
1 week ago
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
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Marketing
Business,
Entrepreneurship
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All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!
Show more...
Marketing
Business,
Entrepreneurship
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38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle
What Would They Do? The Customer Experience Podcast For Small Business
31 minutes 20 seconds
2 months ago
38. The 4-part framework for building profitable affiliate programs with Laura Sprinkle

In today’s episode, we’re diving into the world of affiliate marketing, and how you can turn happy customers into powerful affiliate partners without tech overwhelm.


Our guest is Laura Sprinkle, an affiliate partnership strategist who’s worked behind the scenes of multi-million dollar launches for the likes of Amy Porterfield and Selena Soo, and who also happens to be the founder of Rootabl, the first affiliate platform built specifically for course creators.


We’re answering this listener question that I know will hit home for many online business owners:


“How can I turn happy customers into powerful affiliate partners without the tech overwhelm?”


Whether you’re affiliate-curious, just launched your own program, or want to squeeze more juice out of an existing one, this conversation is packed with actionable advice to get you moving.

If you’re looking to grow sustainably through genuine partnerships, this episode is your fast track to making that happen.


Plus, Laura will be joining us as a guest expert in an upcoming month inside Retention Lab. So if you’re ready to double down on community-driven growth, make sure you join us.


What we cover:

  • The power of affiliate marketing as a visibility, lead-gen, and conversion strategy
  • Why tech is not your biggest hurdle (even though it feels like it)
  • Laura’s “Cycle of Profitable Partnerships” framework
  • Smart strategies to invite customers into affiliate partnerships (without being sleazy)
  • How to activate affiliates and give them the best chance of success
  • How to motivate more affiliates to share
  • Easy win incentives that convert (hint: it’s not always a luxury retreat)


Connect with Laura Sprinkle:


Laura Sprinkle, founder of Rootabl, is an affiliate partnerships strategist who specializes in working with digital course and membership creators.


Her approach to partner programs has helped everyone from budding entrepreneurs to seven-figure industry leaders garner more than $44 million in affiliate revenues. Laura’s unique approach to partnerships involves creating high-touch relationships, empowering clients like Amy Porterfield, Todd Herman, and Selena Soo to bring as much fun to the process as possible.


Website: https://laurasprinkle.com/

Rootable Website


View the episode transcript here.

Where to from here?


Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!


Find out how you can get my strategic customer experience brain on your brand here.


Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!


Check out my favourite CX tools and resources here.


😍 Love the show?


Hit subscribe or follow so you never miss a new episode.


Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).


Leave a positive review to help the show get found by more small business owners just like you. To leave a review:

👉 Find What Would They Do? on Apple Podcasts

👉 Scroll to ‘Ratings & Reviews’

👉 Tap on the stars to rate the show before writing a review


Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.

What Would They Do? The Customer Experience Podcast For Small Business
Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!