40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick

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What Would They Do? The Customer Experience Podcast For Small Business

Nadine Nethery | Customer Experience Strategist & Copywriter

41 episodes

3 days ago

Welcome to What Would They Do?, the customer experience podcast for small business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for small business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!

All content for What Would They Do? The Customer Experience Podcast For Small Business is the property of Nadine Nethery | Customer Experience Strategist & Copywriter and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Entrepreneurship

40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick

What Would They Do? The Customer Experience Podcast For Small Business

39 minutes 42 seconds

4 days ago

40. Why your launch isn’t converting (even with the right audience) with Laura Kendrick

Today’s listener question: “I’m speaking to the right audience and I have a proven offer, but conversions in my launches have stalled. Where could the problem be?” In this episode, I’m joined by fellow copywriter and holistic launch strategist Laura Kendrick to unpack the hidden friction points that quietly tank conversions, even when your offer and audience are a match.

From treating your launch as a full marketing arc (not just cart open & cart close), to reading real-time audience signals, creating “spaciousness” in timing, and nurturing non-buyers without the ick, this episode gives you practical fixes you can implement before your next promo.

What we cover:

Holistic Launching (The Full Arc): Why effective launches start months earlier

Talk to People, Then Check the Data: How live voice-of-customer conversations surface what analytics can’t

Positioning vs. Demand: A real example where interest was high but response was low because positioning was slightly off

Spaciousness = Conversions: Building more time into your runway (and even into cart open)

After the Launch: How to debrief with your list, make non-buyers feel valued, and create simple two-way touchpoints

Connect with Laura Kendrick:

Laura Kendrick is a conversion strategist and copywriting co-conspirator for ambitious online business owners who want client-forward copy that actually sells—ethically, clearly, and with their personality fully intact.

She helps founders finally market their businesses in a way that makes sense and gets results. With a big-picture view and zero tolerance for one-size-fits-all formulas, Laura helps you clarify your message, sharpen your strategy, and create a brand voice that sounds like you (just... dialed all the way in). It’s about marketing that actually fits your business and your brain.

Website: https://www.cheekycopy.co/

Instagram: https://www.instagram.com/cheekycopy/

View the episode transcript here.

Where to from here?

🔑 Join the CX Escape Room: Get 3 days of strategic action AND 60 days of ongoing momentum & support for only AUD$45 (≈USD$30) 🤯

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

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