In this episode, I’m joined by data strategist and Akari Digital founder, Ally Anderson, to tackle a question that keeps many business owners awake at night:
“My funnel gets plenty of traffic, but no one is buying. Where do I start?”
This conversation picks up where Episode 40 with copywriter Laura Kendrick left off. In that episode we explored conversion problems from an emotional and messaging perspective. Today, we zoom in on the data side, and how to pinpoint and fix bottlenecks strategically so your funnels convert more consistently.
If you’ve ever stared at your metrics wondering why your funnels aren’t converting, this conversation is your blueprint. Ally and I unpack how to diagnose bottlenecks, simplify your data, and use smart tracking to improve conversion rates without having to become a full-time analyst. We explore how customer experience and messaging intersect with metrics, and why simplifying your offers and funnel steps can dramatically improve results.
What we cover:
The Funnel Friction Audit
How to map your customer journey beyond open rates and click rates to uncover the real leaks in your funnel.
Simplifying Data Tracking
Why eight to twelve core metrics (not 87 dashboards) will tell you everything you need to know.
Spotting and Fixing Bottlenecks
Simple ways to calculate where prospects drop off, and how to prioritise your tests for the biggest impact.
Customer Experience Meets Metrics
How friction, confusion or lack of clarity kills conversions, and easy fixes you can apply today.
Less Is More: Designing Offers for Action
Why breaking big promises into smaller wins can boost opt-ins, completions and sales.
Real-Life Tweaks, Real Results
Ally shares examples of tiny homepage and opt-in tweaks that doubled and tripled conversions overnight.
Connect with Ally Anderson:
Website: https://akaridigital.ca/
Instagram: https://www.instagram.com/akaridigital/
Grab Ally's Launch Leak Finder tool for only $7 with coupon code NADINE to help you pinpoint your funnel’s bottlenecks and test potential improvements without the overwhelm.
View the episode transcript here.
Where to from here?
Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!
Find out how you can get my strategic customer experience brain on your brand here.
Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!
Check out my favourite CX tools and resources here.
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