Episode 38 - Setting-up for FY26 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon tee-up this week’s conversation by reflecting on their experience of companies’ fiscal years starts. Most run January to December, according to Simon’s research, although there are notable ...
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Episode 38 - Setting-up for FY26 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon tee-up this week’s conversation by reflecting on their experience of companies’ fiscal years starts. Most run January to December, according to Simon’s research, although there are notable ...
Episode 23: Gerry Hill - Outbound Sales, Trust and Cold-Calling Mastery. Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. This week our Summer Cognoscenti Series guest is Gerry Hill ex-VP EMEA at ConnectAndSell. Here’s the TL;DL (“ Too Long; Didn’t Listen)”) in case you don’t have ...
What's Broken in GTM and How to Fix It
Episode 38 - Setting-up for FY26 Welcome to What's Broken in GTM and How to Fix It with Louis Fernandes and Simon Daniels. Each week, together with occasional guests, we explore the challenges that face go-to-market leaders in SaaS scale-up businesses and suggest solutions to common issues. Louis and Simon tee-up this week’s conversation by reflecting on their experience of companies’ fiscal years starts. Most run January to December, according to Simon’s research, although there are notable ...
