This episode genuinely blew my mind - you’ll hear it for yourself. At one point, I almost wanted to disconnect from the call to implement the advice in my own business! Ibrahim Zaghw shares high-level insights on content strategy, ready-to-use frameworks, and actionable tips that you can start using right away. I’m honoured to have featured him on the show and am confident you’ll walk away from this conversation feeling energised and clear on your next steps for content strategy.
In this episode, we cover: (00:00) Understanding Customer Motivations
(04:37) The Importance of Buyer Personas
(08:26) Stakeholders in B2B Purchases
(20:11) Elements of Value in B2B Transactions
(26:31) Jobs to Be Done Framework
(40:53) Power of Iterations
(45:15) Content Marketing Metrics
(48:06) Quality vs. Vanity Metrics
(55:25) Optimizing Content Based on Feedback
(59:21) Segmentation in Content Strategy
(01:03:21) The Limbic Map
(01:07:06) The TEEL Framework
(01:22:16) Recycling and Repurposing Content
(01:41:18) Limitations and Strategic Use of Content
(01:52:50) Recommended Books
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