Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan.
When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.
Inside the world of crisis managers and spin doctors as David Yelland and Simon Lewis watch the week's biggest PR disasters unfold. In each episode our hosts go behind the scenes of the latest news stories and find out how, where and when it all began to hit the fan.
When It Hits The Fan is hosted by two of the most influential and experienced people in the game; David Yelland is the former editor of the Sun and alongside him is Simon Lewis, former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like the Nat West, Vodafone and British Gas. Together they bring decades of experience in both creating and managing crises. They'll share all they know about what's keeping those big stories in and out of the news.
This episode will change your life. Seriously.
It's a big claim and carries an enormous risk of over-promising.
Welcome to the latest episode in our mini-series on the Golden Rules of PR. This week, David Yelland and Simon Lewis look at the risks of rolling the pitch - of laying the PR groundwork - for a forthcoming announcement.
As the Chancellor Rachel Reeves found out in the run up to the Budget, trying to manage expectations can seriously backfire. But we all do it - we try to soften people up ahead of delivering some tricky news. David and Simon explain why there are very sensible reasons for doing this.
The problem is - if you say what's going to happen and people react badly - how do you change your plans without being accused of making a U-turn?
Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4