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Where Brands Get Their Edge
NickelBronx
11 episodes
1 month ago
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
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Marketing
Business,
Entrepreneurship
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All content for Where Brands Get Their Edge is the property of NickelBronx and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
Show more...
Marketing
Business,
Entrepreneurship
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/e2/8c/5b/e28c5b21-f721-c521-3577-16d7a955a7c3/mza_8874940360294055144.jpg/600x600bb.jpg
A New Era of HR: Empathy, Transparency, and How Human Resources Represent Your Brand
Where Brands Get Their Edge
25 minutes
7 months ago
A New Era of HR: Empathy, Transparency, and How Human Resources Represent Your Brand
Send us a text In this episode, ⁠⁠Borzou⁠⁠ and ⁠⁠Amanda⁠⁠ discuss the rapid advancements in AI technology and its implications, particularly focusing on AI's self-preservation behaviors. They then transition to the role of HR in shaping company culture and branding, emphasizing the importance of empathy and transparency in HR practices with ⁠Sarika Lamont,⁠ the VP of People at Vidyard, shares her insights on integrating diversity, equity, and inclusion into business practices, arguing that th...
Where Brands Get Their Edge
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...