Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
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Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
AEO & GEO Explained: How to Show Up in AI Search (Future of SEO)
Where Brands Get Their Edge
9 minutes
3 months ago
AEO & GEO Explained: How to Show Up in AI Search (Future of SEO)
Send us a text Search is changing — and it’s changing fast. Instead of endless Google results, AI tools are delivering one answer. If your brand isn’t optimized for AEO and GEO, you risk disappearing. In this episode, Borzou and Amanda unpack: The rise of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)Why traditional SEO still matters — and how it overlaps with AI search3 actionable steps to take today:Google yourself & clean up your top resultsUnify your br...
Where Brands Get Their Edge
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
