Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
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Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
Consistency Wins: Email, Community, and AI with Joe Fuld
Where Brands Get Their Edge
50 minutes
3 months ago
Consistency Wins: Email, Community, and AI with Joe Fuld
Send us a text Marketing in 2025 is noisy, but there’s one thing that still works: consistency. In this episode, Borzou and Amanda talk with Joe Fuld, founder of The Campaign Workshop, about what’s really working for businesses, advocacy groups, and entrepreneurs trying to reach their audience. Joe has been running smart campaigns since 2013, building an email list with a 65% open rate, and experimenting with everything from webinars to interactive content. We cover: Why smaller, engaged list...
Where Brands Get Their Edge
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
