Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
All content for Where Brands Get Their Edge is the property of NickelBronx and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
Did Domino’s Play It Too Safe? Breaking Down Their “New” Rebrand
Where Brands Get Their Edge
15 minutes
1 month ago
Did Domino’s Play It Too Safe? Breaking Down Their “New” Rebrand
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
Where Brands Get Their Edge
Send us a text Domino’s just dropped a new logo, new packaging, and a fresh jingle… but did they actually take a risk or just turn the saturation up a notch? In this episode of Where Brands Get Their Edge, Borzou and Amanda break down Domino’s latest brand evolution: the brighter blues, the refined logo, the “mmm” sonic branding, and the Shaboozey jingle that lasts about as long as a TikTok. They debate whether this is a smart, subtle refresh for a brand with massive equity—or a missed oppo...
