In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
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In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
Where DOOH Meets AdTech
37 minutes
1 year ago
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider with Tim Rowe and Kyle Hunt if you’re thinking about starting your own ad agency, especially if you want to work with D2C and ecom brands. Learn the key pitfalls that make an agency unacquirable The critical difference between working in your business vs. on your businessAnd the seasonal dynamics that impact ad spendin...
Where DOOH Meets AdTech
In this episode of OOH Insider, host Tim Rowe is joined by Jonathan Frohlinger, CEO, and Gabby Stoller, GM DOOH, at Big Happy to answer the hardest question of all - how do you measure the impact of great creative? Who Should Listen: Brands & Agencies looking to unlock incremental value from their media buyStrategists & Planners focused on improving performance through creativityAd Tech Innovators rethinking the balance between distribution, measurement, and creative storytellingWhat ...
